Caitie Taylor BA (Hons) Graphic Design 2020
“Glum Gum is a ground-breaking new product packed with innovative ingredients that quite literally make you happy. Glum Gum challenges monotony by injecting colour and brightness into our world, celebrating the spectrum of difference between us.”
Glum Gum narrates our culture of quick fixes, the way we reach for temporary solutions to create momentary pleasures. I wanted this to demonstrate how our commercial world can effortlessly use colour, nostalgia and vacuous language to create a false sense of security, lulling us into buying products that work against our best interests. Glum Gum highlights how particularly threatening this can be when something as mundane as gum becomes a tool to target our happiness.
I’ve always been fascinated by the human experience. From installations to publications and branding, I explore how to tap into the instincts that connect us all. My work often tackles contemporary social issues in a playful and unexpected way. I invite my audience to experience new perspectives and provide space to reflect on what this means for individuals.