Joe Williams

Joe Williams BA (Hons) Three Dimensional Design 2020

I am a Concept Artist & Designer, primarily creating dystopian, narrative based concepts. When I started designing for the future, I discovered an interest in Utopia and Dystopia, exploring potential futures, and the objects that inhabit them. As my practice evolved, my exploration of 3D modelling, photography and digital artwork formed a unique communication of relatable, yet often unusual ideas of our future. Film has become a very prominent inspiration for my work, with many films investigating the idea of dystopia, and utilising aesthetics, style, and design to strengthen the fictitious narrative, that we seem to find so entertaining.

My work tends to feature a subject, or a character, acting as a model for my dystopian piece. In most cases, I have ended up being drawn to the idea of a wearable, or essential device, that becomes so commonplace in the context of the future, but abnormal or even disturbing to us now. One of my latest concepts revolves around the idea of social media presence, and comments upon the idea that in the future, our mouths will provide very little function to us in terms of communication and expression. Our face will simply carry a physical representation of our reliance on social media presence, and online validation.

I have had the opportunity to expand this narrative and explore dystopian ideas alongside fashion designer Oscar Munro. Through digital development, I was able to evolve shape, style, and colour, to convey a world in which our emotion and expression is manipulated by facial masks, that become so normal, that they are fashionable. The collaboration is ongoing. I hope to further explore conceptual art & design, by contributing to film and TV production, with unique and impactful visual development.

'#appy' (Hashtag Happy) is a conceptual project, commenting upon the future of our social media presence. The design utilises ‘like’ data from personal social media profiles, to generate a constructed facial expression. The piece stands as a very physical representation of our reliance on social media validation, and shows a glimpse of a potential future world.
'#appy' (Hashtag Happy) is a conceptual project, commenting upon the future of our social media presence. The design utilises ‘like’ data from personal social media profiles, to generate a constructed facial expression. The piece stands as a very physical representation of our reliance on social media validation, and shows a glimpse of a potential future world.
'#appy' (Hashtag Happy) is a conceptual project, commenting upon the future of our social media presence. The design utilises ‘like’ data from personal social media profiles, to generate a constructed facial expression. The piece stands as a very physical representation of our reliance on social media validation, and shows a glimpse of a potential future world.
Project Mercurial is development of my #appy (Hashtag Happy) project. Working alongside Fashion Designer Oscar Munro, I wanted to evolve the mask form, and play with the idea of identity and social presence. I expanded the context of this piece, and applied it cohesively with Munro’s fashion design, imagining a dystopian future that highlighted the manipulation of emotion and expression.
Project Mercurial is development of my #appy (Hashtag Happy) project. Working alongside Fashion Designer Oscar Munro, I wanted to evolve the mask form, and play with the idea of identity and social presence. I expanded the context of this piece, and applied it cohesively with Munro’s fashion design, imagining a dystopian future that highlighted the manipulation of emotion and expression.
Project Mercurial is development of my #appy (Hashtag Happy) project. Working alongside Fashion Designer Oscar Munro, I wanted to evolve the mask form, and play with the idea of identity and social presence. I expanded the context of this piece, and applied it cohesively with Munro’s fashion design, imagining a dystopian future that highlighted the manipulation of emotion and expression.
Project Mercurial is development of my #appy (Hashtag Happy) project. Working alongside Fashion Designer Oscar Munro, I wanted to evolve the mask form, and play with the idea of identity and social presence. I expanded the context of this piece, and applied it cohesively with Munro’s fashion design, imagining a dystopian future that highlighted the manipulation of emotion and expression.
C.S-TA (Controlled sensory treatment apparatus) or ‘Siesta’ is a future thinking project, that revolves around the idea of heightened social media and internet usage. The project involved a handful of helmet and mask pieces, that acted as portable sensory deprivation devices. These pieces are essential in a world in which the intensity of online data and social media becomes to overwhelming for the human consciousness to handle. The C.S-TA initiative becomes mandatory, and everyone must detox their consciousness between 12:00 and 13:00 every day.
C.S-TA (Controlled sensory treatment apparatus) or ‘Siesta’ is a future thinking project, that revolves around the idea of heightened social media and internet usage. The project involved a handful of helmet and mask pieces, that acted as portable sensory deprivation devices. These pieces are essential in a world in which the intensity of online data and social media becomes to overwhelming for the human consciousness to handle. The C.S-TA initiative becomes mandatory, and everyone must detox their consciousness between 12:00 and 13:00 every day.
'Bloom' is a response to a weekly challenge, hosted by the Three-Dimensional Design course. As a creative, this piece exemplifies the progression of my conceptualisation, storytelling, and personality since the events of the pandemic left us with limited methods of expressing our skills. There is something quite disconcerting about this character, yet there is a feeling of peace. I like to think this contrast represents hope, in a time of failure, or ruin.
Joe Williams - My adaptation during the Coronavirus Pandemic
Final Test - #appy (HashtagHappy)